About

About

Hello new friend,
I’m Eugenia.

My story is about how I went from being a Portuguese immigrant to a single mom to successful CEO of my own company, working with women and men to uncover who they are.

I believe you,
are your brand.

I had this idea of using clothing and personal branding as my way to empower those around me, and I started my own company. I learned that style is not just about clothes. It’s about expressing who you are from the inside out.

Step Into Style

Show the world what you can do!

I’m also passionate about the mental health and self-empowerment of my clients. My life calling is centered around helping people look but, more importantly, feel fantastic from the inside out. I believe clothing can be a tool for change and personal growth – and I want to help you uncover the real you.

As a certified stylist for Nordstrom and Dillard’s, as well as hundreds of other brands, my superpower is knowing how various brands fit your body. Whether you are looking for the perfect jeans, a sunny vacation swimsuit, or a dazzling dress for a magical night on the town, I am here for you. 

Who's in charge of your personal brand?

You are! And with my help, you can have the wardrobe to match your true persona. From Fortune 500 executives to work-from-home moms and dads, I have the experience and the style sense to take you from everyday to extraordinary.

Who's in charge of your personal brand?

You are! And with my help, you can have the wardrobe to match your true persona. From Fortune 500 executives to work-from-home moms and dads, I have the experience and the style sense to take you from everyday to extraordinary.


My Style Values

Fit Is Everything

You may love the design of a dress, skirt, or that epic shirt available online – but if it doesn’t fit in your lifestyle or the image you are looking to portray, it doesn’t fit in your closet. When you work with me, you’ll learn why fit is everything. It has to do with how well the garment fits your body type and how well it fits into your lifestyle.

Express Yourself

There is more to clothing than meets the eye. We use clothes to express who we are, both internally and externally. When you work with me, I’ll teach you how to share with the world the person you are and how you feel, using the clothes in your closet as your canvas. Let’s go from being observers on social media to active participants in the world.

Style Is An Investment

Clothes don’t make the woman or man. Eating Crême Brûlée doesn’t make you look fabulous. Do you know what does? A robust style sense. When you work with me, you learn how to embrace your style and go with it. When you feel good, you look good, and people will notice. Committing to a stylish wardrobe is an investment, not an expense. Let’s connect.

Ready to get started?